The story of Manly Spirits Co came to life in late 2015, when Vanessa was holidaying with her husband David in Tasmania. “While driving through the hills of Tasmania on a foodie weekend, we had a light bulb moment,” she says. “I had reached the chapter in my life where the ability to build a scalable business had arrived. I saw the craft beer explosion and the rise of craft spirits globally and decided that we needed more Aussie spirits to grace back bars and bottle shops.”
When the COVID-19 crisis saw the market for their award-winning whisky and gin ranges ease, Manly Spirits Co. founders Vanessa Wilton and David Whittaker knew they had to get creative. Within a week, they switched to making hand sanitiser, and their Northern Beaches distillery now churns out more than 30,000 litres of high-quality product a week. Here are their tips for pivoting your business successfully – and fast.
Just a few months ago, as the hot summer months rolled on, couple David Whittaker and Vanessa Wilton were flat out making boutique gins, vodkas and whiskies from their distillery on Sydney’s iconic northern beaches.
Then suddenly, COVID-19 went from being a concerning new coronavirus in China to a global pandemic that has upended their world.
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